Challenge

I joined a product team at a stage of fast growth, so my main tasks last year were about designing and implementing new features in the app. Also, I designed landing pages, worked on UI-kit, and created a light theme (a dark theme was by default).

Highlights

Updated key widgets for the main dashboard, added drag'n'drop feature and an ability to scale widgets in different ways
Created new 'Creative Reporting' which allows understanding the efficiency of creatives at Youtube Ads, Google Ads, and Facebook Ads
Designed a new 'Customer Journey' report which allows to track every step of the customer in funnels and to understand which chain of ad posts works better than others
Created light theme for UI (dark is a default)
Updated landing pages: designed a universal structure for different product pages and redesigned the main page to make it as simple as possible

2023

Year

Profitable

Funding

SaaS, Marketing

Industry

San Francisco, CA

Headquarters