The app that helps you get an instant psychological help and find your personal psychotherapist
Challenge
One of the top UK's psychotherapy clinics hired us (an agency) to launch their new product. They had decided to scale their business and focus on the online format of the therapy sessions.

I interviewed patients and therapists, researched clinic website data and internal statistics, viewed competitors' decisions and best practices. As a result, I designed MVP of the cross-platform mobile app for psychotherapy on demand.

Services provided:
— Product research: analytics, competitors, market, users
— UX Design: wireframes, user flows, users stories
— UI Design: high-fidelity app design
— Prototyping: detailed figma prototype of main scenarios
2020-2021
Year
Angel
Funding
Healthcare
Industry
London
Headquarters
In the UK market, there aren't global players who own a big part of the psychotherapy on-demand market. At the same time, in the pandemic conditions amount of people who want to get help in the online format is extremely increasing.
Pandemic accelerates market growth
Mental Health UK Market Report
Based on:
Many patients choose therapists and book sessions from mobile devices. Video call is the most useful format for both sides. But video calls work awful in the mobile browser, therefore we've chosen to develop a cross-platform mobile app.
71% mobile traffic
Interview highlights
Competitors research
Competitors focus on different segments of the target audience: for example, some of them work better with couples, other work better with teenagers and etc. Also, some competitors use the subscription model, and others offer additional services like 24/7 chat support.
+ grew by 4,1% in 2018
Total market value in 2019
£1.8 billion
£2.3 billions
Expecting market value in 2023
+ uncounted pandemic effect
As a patient, I want to get help as soon as possible to feel better
01
User story
As a patient, I want to get help as soon as possible to feel better
01
User story
My Therapy App is like an UBER for psychotherapy: at any time user could send a request and the app connect him/her with a therapist in a few minutes.
Patient's side
decision
Therapist's side
After the session patient could appreciate the therapist's work and also book a new session very easy:
As a patient, I want to know what the therapist could help me with my problem to trust him/her
02
User story
As a patient, I want to know what the therapist could help me with my problem to trust him/her
02
User story
When a patient doesn’t know what type of therapy he/she needs, the app helps find a psychotherapist through a short survey.
types of therapy approaches
Recommended therapy
Everything else that matter for the patient to choose the right practitioner is located at the therapist’s profile
List of therapists and profile
Homescreen
Usually, the patient has 1-2 booked sessions at the same time, so, therefore, the dashboard adapts for this
Without booked sessions
With booked sessions
Homescreen
Usually, the patient has 1-2 booked sessions at the same time, so, therefore, the dashboard adapts for this
Without booked sessions
With booked sessions
Patients could save their money and pay for sessions with health insurance. There is only a need to fill out personal insurance data and verify it.
Patient could find a therapist who works with his/her health insurance company
After verification patient could use sessions with 100% or another percentage of compensation
Pay with insurance
Patients could save their money and pay for sessions with health insurance. There is only a need to fill out personal insurance data and verify it.
Patient could find a therapist who works with his/her health insurance company
After verification patient could use sessions with 100% or another percentage of compensation
Pay with insurance