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RISE
Социальная сеть для Gen-Z
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Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
Highlights:
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
JTBD, UX/UI, Прототипы, UX-тестирование
Хайлайты
Дизайнер продукта
/ 2022
Роль
URL
+ шаблоны для визуальных коммуникаций
Компоненты
и гайдлайны для интерфейса
Превратили профессиональное комьюнити в социальную сеть для поиска работы
После этого вырастили количество пользователей от ~100 до 10k+ за несколько месяцев работы
Конвертировали 3 месяца работы в посевной раунд инвестиций