Remote / Готов к релокации
Привет, я Антон Балакин — дизайнер цифровых продуктов, проектирую сложные b2b и b2c сервисы, мобильные приложения
Hi, I'm Anton Balakin — digital product designer with an experience in web & mobile services.
I'm very passionate about designing things from scratch to production with high attention to details.
I like both to work with early-stage startups and established products that are focused to create
a magnificient user experience and achieve business goals.
Связаться:
Кейсы
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Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
Highlights:
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Кейс в разработке..
Редизайн виджетов для главного дэшборда, проектирование сценариев новых маркетинговых репортов, дизайн MVP для мобильного приложения
URL
UX-ресерч, UX/UI, прототипы, мобильное приложение
Хайлайты
Дизайнер продукта
Роль
Трекинг и оптимизация рекламы
/ 2022-2023
HYROS
Banzai, маркетинговый стартап, приобретает Hyros за $110M, привлекает $100M и выходит на биржу через SPAC на $580M
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UPVIRAL
Платформа для создания виральных кампаний
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Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
Highlights:
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
/ 2021-2022
Новая фича «Шаблоны кампаний» удвоила конверсию из триала
в платящих юзеров
Повысили ключевую метрику за 6 месяцев работы
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
x2.1
LTV x1.9
URL
CJM, JTBD, UX-тестирование, UX/UI
Хайлайты
Дизайнер продукта
Роль
CJM [as is]: исследование первой сессии по созданию виральной кампании
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RISE
Социальная сеть для Gen-Z
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Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
Highlights:
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
JTBD, UX/UI, Прототипы, UX-тестирование
Хайлайты
Дизайнер продукта
/ 2022
Роль
URL
+ шаблоны для визуальных коммуникаций
Компоненты
и гайдлайны для интерфейса
Превратили профессиональное комьюнити в социальную сеть для поиска работы
После этого вырастили количество пользователей от ~100 до 10k+ за несколько месяцев работы
Конвертировали 3 месяца работы в посевной раунд инвестиций
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PRIVATE THERAPY
Мобильное приложение для писхотерапии онлайн
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Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
Highlights:
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
/ 2020-2021
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
Предпроектное исследование, интервью с пользователями для проверки гипотез, дизайн мобильного приложения
