Remote / Ready to relocation

Hi, I'm Anton Balakin — product designer with experience in designing complex web services & mobile apps. Currently in Gold Apple, where I adapt the product to the launch on the Middle East market.

Hi, I'm Anton Balakin — product designer with experience in designing complex web services & mobile apps. Currently in Gold Apple, where I adapt the product to the launch on the Middle East market.

Let's talk:

Explore









RISE

Social Network Platfrom for Gen-Z















Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan

Highlights:

Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.

User Observation, UX/UI Design, Prototyping, MVP

Scope

Product designer

/ 2022

Role

URL

Templates library

Brand & Interface Components and Guidelines

Turned a female-focused job-desk into social-network platfrom for diversity talents

After that, we increased the number of users from ~100 to 10k+ in just
a few months

Converted 2 month of work into seed round of investment

UPVIRAL

/ 2021-2022









Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.

Highlights:

Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan















Referral Marketing Platform

Role

Product designer

Scope

Research, User Observation, UX/UI Design, UX-testing

URL

Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC

New feature 'Campaign Templates' doubled conversion rate

x2.1

Key metric was increased just in 6 months

LTV x1.9

CJM [as is]: first campaign creation in Upviral









PRIVATE THERAPY

Mobile app for therapy online















Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan

Highlights:

Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.

/ 2020-2021

Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC

Made detailed research and created MVP for both sides: patients & therapists

URL

Research, User Observation, UX/UI Design, Prototyping, MVP

Scope

UX/UI designer

Role

Let's talk:

© Anton Balakin, 2023